Privacy Policy

Aramayu's Art ("Aramayu's Art," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit aramayusart.com (the "Site"), including when you sign up for early access to our products.

By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this policy, please do not use the Site.

1. Information We Collect

We collect information that you voluntarily provide to us, as well as limited technical information collected automatically when you visit the Site.

Information you provide to us

• Contact information: name and email address, submitted through our early-access sign-up form.
• Communications: any information you provide when you contact us directly, such as via email or WhatsApp.

Information collected automatically

• Usage data: pages visited, time spent on the Site, referring URLs, and general interaction data, collected via Google Analytics and standard web server logs.
• Device data: browser type, operating system, and device type, to the extent provided automatically by your browser.
• Cookie identifiers: Google Analytics and Google Tag Manager set cookies to distinguish unique visitors and sessions. See Cookies and Tracking Technologies below for details.

We do not knowingly collect sensitive categories of personal information (such as government ID numbers, financial account details, or health information) through the Site.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To register you for early access to our product launch and manage the limited-spot waitlist.
• To send you updates about our collection, launch timing, and exclusive early-access offers.
• To respond to your inquiries and provide customer support.
• To improve our Site, products, and communications.
• To comply with applicable legal obligations.

We do not sell your personal information to third parties, and we do not use your information for automated decision-making or profiling that produces legal or similarly significant effects.

3. Legal Basis for Processing (GDPR)

If you are located in the European Union, United Kingdom, or European Economic Area, we process your personal data on the following legal bases:

• Consent: when you voluntarily submit your name and email to join our early-access list.
• Legitimate interests: to operate, secure, and improve the Site, and to communicate with you about products you have expressed interest in.
• Legal obligation: where processing is required to comply with applicable law.

You may withdraw consent at any time, as described in the Your Privacy Rights section below.

4. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information only in the following limited circumstances:

Our email service provider, Mailchimp, processes data on our behalf in accordance with its own privacy and security practices. You can review Mailchimp's privacy policy at mailchimp.com/legal/privacy.

If Aramayu's Art is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction; we will notify you of any such change.

5. Cookies and Tracking Technologies

The Site uses cookies and similar tracking technologies to operate properly and to help us understand how visitors use the Site. We use the following categories of cookies:

• Essential cookies: required for the Site to function properly (e.g., loading fonts, remembering form state).
• Analytics cookies: we use Google Analytics, delivered through Google Tag Manager, to understand how visitors interact with the Site — for example, which pages are viewed, how long visitors stay, and which device or browser they use. This data is aggregated and does not directly identify you by name.

Google may process this analytics data in accordance with its own privacy policy, available at policies.google.com/privacy. You can learn more about how Google uses data from sites that use its services at policies.google.com/technologies/partner-sites.

You can control or disable cookies through your browser settings at any time. Most browsers allow you to refuse cookies, delete existing cookies, or alert you when a cookie is being set. You may also opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on. Please note that disabling cookies may affect certain features of the Site.

We do not currently use advertising or remarketing cookies (such as the Meta/Facebook Pixel). If this changes in the future, we will update this Privacy Policy and, where required by law, request your consent via a cookie banner before any additional non-essential cookies are set.

6. Email Communications (CAN-SPAM Compliance)

When you sign up for early access, you consent to receive marketing emails from Aramayu's Art regarding our product launch, collection updates, and exclusive offers. In compliance with the CAN-SPAM Act, we commit to the following:

• We will not use false or misleading subject lines or sender information.
• We will identify each marketing message as an advertisement where required.
• We will include our valid contact information in every marketing email.
• We will honor opt-out requests promptly, and in any event within 10 business days.
• We will not sell or transfer your email address to another party for unrelated marketing purposes once you have opted out.

You may unsubscribe from marketing emails at any time by clicking the "unsubscribe" link included at the bottom of every email, or by contacting us directly at aramayuscus@gmail.com.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including maintaining our early-access list until product launch and for a reasonable period afterward, unless you request earlier deletion or a longer retention period is required by law.

8. Your Privacy Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you.
• Correct inaccurate or incomplete information.
• Delete your personal information.
• Withdraw consent or opt out of marketing communications at any time.
• Object to or restrict certain processing of your information.
• Request a copy of your data in a portable format.

To exercise any of these rights, contact us at aramayuscus@gmail.com. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

9. Additional Rights for California Residents (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with the following additional rights:

• Right to know what personal information we have collected, used, disclosed, and the categories and sources of that information.
• Right to delete personal information we have collected from you, subject to certain exceptions.
• Right to correct inaccurate personal information.
• Right to opt out of the sale or sharing of personal information. We do not sell or share your personal information as those terms are defined under the CCPA/CPRA.
• Right to non-discrimination for exercising any of your CCPA rights.

To submit a verifiable consumer request, email us at aramayuscus@gmail.com with the subject line "California Privacy Request." We may need to verify your identity before fulfilling your request.

You may also designate an authorized agent to make a request on your behalf by providing us with written permission to do so.

10. Additional Rights for EU/UK/EEA Residents (GDPR)

If you are located in the European Union, United Kingdom, or European Economic Area, in addition to the rights listed above, you have the right to lodge a complaint with your local data protection supervisory authority if you believe our processing of your personal data violates applicable law.

We do not have an establishment in the EU/UK. For inquiries related to GDPR rights, please contact us directly using the information in the Contact Us section, and we will respond in accordance with applicable requirements.

11. Data Security

We implement reasonable technical and organizational measures designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction, including secure form submission and restricted access to stored data. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

12. International Data Transfers

Aramayu's Art is based in Cusco, Peru. If you are accessing the Site from outside Peru, please be aware that your information may be transferred to, stored, and processed in Peru or other countries where our service providers (such as our hosting and email marketing providers) operate, which may have data protection laws different from those of your country of residence. Where required, we rely on appropriate safeguards for such transfers.

13. Children's Privacy

The Site is not directed to children under the age of 16, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without verification of parental consent, we will take steps to delete that information promptly.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. We will post the updated policy on this page with a revised "Last updated" date. We encourage you to review this page periodically.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

This Privacy Policy is provided for general informational purposes and does not constitute legal advice. If you have specific legal concerns, please consult a qualified attorney.